My newsletter is a summary of ๐ entrepreneurship Do's and Dont's from my podcast guests, who are all successful entrepreneurs changing the world for the better ๐ advice to grow your company quicker with better ROI thanks to growth marketing and Linkedin strategies Sign up too if you also want to make a bigger positive difference on this world!
Hello dear Entrepreneurs for future!
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This newsletter is being upgraded in 3 parts:
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Weekly I will put a Changemaker in the Spotlight: an early-stage startup or changemaker working on new ideas that have the potential to make a lot of sustainable waves.
โYou can also apply to be featured here (or share this newsletter with those who should be featured).
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โจ THIS WEEK: Forget about marketing focused on profit! And meet Clรกudia : the warrior of the Conscious Marketing Movement!
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๐ I guess itโs in her blood, as โguerreiroโ (as in Claudia Guerreiro) means โwarriorโ in Portuguese.
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๐ฉโ๐ปThe Conscious Marketing Movement is on a mission to transform the marketing landscape.
They are an online community that brings together purpose-driven entrepreneurs and conscious marketers to learn, connect and grow. Their goal is to switch from profit-driven marketing to a purpose-driven approach.
They help members of the movement to achieve both profitability and social impact with their marketing efforts.
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๐ค Their vision: revolutionize the marketing industry from the outdated 'icky' methods to conscious marketing strategies that prioritize social impact, trust, and authenticity.
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Connect with her and find more info in my Linkedin post.
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Here is the strategy I used to triple the website conversion rate of my client ๐
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If you are in one of these situations:
โ Your product is loved by your current clients but it is hard to sell to new ones
โ Your conversion rate from website visitors to taking action (starting an account, signing up for a newsletter, or booking a call) is below 10%
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You have to fix these issues or spending money in marketing is just throwing ๐ฐ by the window.
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๐ Good news: You can solve this issue with this strategy (part 2 this week):
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1๏ธโฃ Check the part 1 in my previous newsletter where I explained how to interview your existing customers
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2๏ธโฃ Now take their answers and build the landing page of your product.
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Let's focus today on the most important part:
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The Hero headline block:
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How to test your Hero banner's efficiency: the 5-second test!
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You might have the most interesting product in the world detailed on your website, there is a high chance most visitors wonโt learn about it because they will leave your website before they understand it.
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Some stats:
90% of page visits bounce (on average)!
If you are doing ads, thatโs 90% of your ad budget through the window!
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Why is the bounce rate so high?
Most of the time, it is because people canโt understand the words on your page!
What YOU understand from your page is probably very different from what THEY understand.
And you usually have 3-5 seconds to hook a visitor.
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Here is how you can improve your webpage conversion rate above 10% in a few hours, without expensive tools!
Are there too many distracting elements? Is the text too small?
In particular, did they understand your USP = the most important benefit you provide to them.
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Keep iterating with different potential users until you have 90%+ of comprehension of your product and its core benefit after 5 seconds.
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Does this help you?
If yes, just reply and tell me "it helps a lot": it means a lot to me.
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Next newsletter, I will run you through more examples of how to build a landing page that converts.
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We are back this week with a new episode:
๐ Feeding the world with regenerative agriculture ๐
It's an entrepreneurship masterclass with Philippe Birker from Climate Farmers
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If you are into agriculture, food supply chain, non-profit, community building, accelerator programs. This episode is for you.
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๐ง Listen to the episode on your favorite platform - listen now ๐ง
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OR
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๐ฌNEW: The episode is now also in video on YouTube ๐ฌ
Watch it here ๐ watch episodeโ
โWhat if farming wasnโt just means of survival but a way to nature restoration? And instead of being part of the problem destroying our soil, biodiversity, and amplifying climate change, it became part of the solution?
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Let me introduce you to a new (not so new ๐) type of agriculture. Regenerative farming. It doesnโt just sustain nature, it restores it. It brings back the health of the soil, sequesters carbon, and boosts biodiversity. For the future of our planet and our food, regenerative farming isnโt just an option, itโs a necessity.
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Climate Farmers are supporting farmers in the transition towards regenerative agriculture. They are building the infrastructure to scale regenerative agriculture in Europe.
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Climate Farmers provides a platform for farmers to meet and network, learn from each other and from experts, get regenerative agriculture consulting and get transition financing as they sell carbon credits. They also support retailers in their supply chain transition to regenerative agriculture produce.
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๐ฟ They are a community of 700+ farmers from 16 different countries
๐ฟ Got 1M โฌ funding raised without giving away company shares
๐ฟ 32 FTEs
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Philippe Birker bought a part of an abandoned village in Portugal back in 2017. In the course of the next years he and seven others acquired more parts of the village and some land. Owning some land set Philippe on the search for knowledge about regenerative agriculture.
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Today he is one of the co-founders of Climate Farmers and he shared his insights about
๐ก What is regenerative agriculture? How do you put impact first with an economic model focused on growth? And how to choose and prepare best for an accelerator program? ๐ก
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In this episode you will learn:
- What is regenerative agriculture and what it really means to farm in harmony with nature
- What does a regenerative farm look like?
- Why we should pay more attention to our food?
- How to scale regenerative agriculture?
- What could be the solution to make farming attractive to younger people in Europe
- Which are the 3 levers to help farmers transition to regenerative agriculture
- What are the benefits for farmers from networking with each other?
- Organizations that can support you with business know-how
- How to prepare for an accelerator program?
- How to manage a company differently with regenerative leadership
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๐ง Donโt miss out on this insightful episode - listen hereโ
๐ฌ Or watch it on YouTube - watch the episode hereโ
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Resources:
Philippe Linkedinโ
Climate Farmers websiteโ
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โThe Great Simplification Podcast by Nate Hagens
โFor the Love of Soil by Nicole Masters
โRegenerative Skills Podcast by Oliver Goshey
โAdvancing Eco Agriculture by John Kempf
โInvesting in Regenerative Agriculture and Foodโ
Whenever youโre ready, there are 2 ways I can help you:
Feel free to book a call with me if you think I can help you.
Have a wonderful week,
Gilles
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My newsletter is a summary of ๐ entrepreneurship Do's and Dont's from my podcast guests, who are all successful entrepreneurs changing the world for the better ๐ advice to grow your company quicker with better ROI thanks to growth marketing and Linkedin strategies Sign up too if you also want to make a bigger positive difference on this world!
Hello dear Entrepreneur for future! This newsletter is being upgraded in 3 parts: Changemakersโ Spotlight Growth & Linkedin advice New podcast episode Changemakers' Spotlight Weekly I will put a Changemaker in the Spotlight: an early-stage startup or changemaker working on new ideas that have the potential to make a lot of sustainable waves. You can also apply to be featured here (or share this newsletter with those who should be featured). โจ THIS WEEK: ๐ก Our next changemaker is a proof you...
Dear Changemakers, I'd like to share a summary of interesting posts for you on Linkedin & on Tiktok. 1) my best Linkedin posts about entrepreneurship, marketing, & sustainability: Click on the images below to read the full posts on Linkedin. On Tuesday next week I will have a big announcement to do about content creation on Linkedin! Stay tuned! The strategy behind my first viral post My first viral post with 220'000 views: Al Gore video 2nd viral post with 130'000 views 3rd viral post about...
The winter Season 3 is coming: the next guests and learnings you don't want to miss! Hello dear Entrepreneurs changing the world for the better, I am super excited to tell you that the following guests have been confirmed for the 3rd season of Mission First. You are going to learn a lot about: Impact Funding Jacqueline Van Den Ende from Carbon Equity (120M as the worldโs first impact investing platform with small ticket access) Marketing: How to build and sell a sustainable brand without...